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  • Track: Imagine Foodservice Europe

    Sat 09
    16:15h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    Product Placement & Cobranding

    Manuel Zamudio
    Manuel Zamudio Krispy Kreme España CEO Speaker
    Marion Racine
    Marion Racine Taco Bell ONEUROPE European Marketing Manager Speaker
    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Moderador

    2026-03-25 16:15 2026-03-25 17:00 Europe/Madrid Product Placement & Cobranding

    Brand partnerships and co-branding to bring the restaurant experience into retail, creating synergies between store and venue, and exploring new ranges, exports and alliances.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    16:15h - 17:00h Talk Stage 2 - The Horeca Hub Free access
    15:55h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Supermarkets: The New Takeaway

    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Speaker
    Alberto Peironcely
    Alberto Peironcely ASEDAS - Asociación Española de Distribuidores, Autoservicios y Supermercados Director of Regulatory Affairs Speaker

    2026-03-25 15:55 2026-03-25 16:15 Europe/Madrid Supermarkets: The New Takeaway

    The new competitive landscape between supermarkets and restaurants in take-away. Competition or coexistence? Models, partnerships and key future challenges.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    15:55h - 16:15h Talk Stage 2 - The Horeca Hub Free access
    15:30h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Retail Foodservice: Keys, Insights & Takeaways

    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Speaker

    2026-03-25 15:30 2026-03-25 15:55 Europe/Madrid Retail Foodservice: Keys, Insights & Takeaways

    Insights and key trends shaping food retail and foodservice, exploring market shifts and the forces redefining consumer behavior and ready-to-eat offerings.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    15:30h - 15:55h Talk Stage 2 - The Horeca Hub Free access
    13:15h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Case Study: Key Strategies and Pathways for Brand Internationalization

    Stéphane Klein
    Stéphane Klein Board Member and Senior Advisor Speaker

    2026-03-25 13:15 2026-03-25 14:00 Europe/Madrid Case Study: Key Strategies and Pathways for Brand Internationalization

    A practical look at brand internationalization, exploring key decisions, lessons and challenges to achieve solid, sustainable growth in new markets.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    13:15h - 14:00h Talk Stage 2 - The Horeca Hub Free access
    11:35h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    The Evolution and Future of Delivery in Europe

    Zhong Xu
    Zhong Xu Deliverect CEO Global & Co-founder Speaker
    Íñigo Barea
    Íñigo Barea Just Eat España General Director Speaker
    José de Isasa
    José de Isasa Bronze Technologies Co-founder & CRO Moderador
    Marinus Van Gestel
    Marinus Van Gestel Uber Eats Senior Director and Regional GM Speaker

    2026-03-25 11:35 2026-03-25 12:00 Europe/Madrid The Evolution and Future of Delivery in Europe

    Leading delivery players will discuss the sector’s transformation across Europe: new logistics models, workforce professionalization, profitability, regulation, and shifting consumer behavior. A strategic conversation on how platforms and restaurants are adapting their models to address the market’s upcoming challenges.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    11:35h - 12:00h Talk Stage 2 - The Horeca Hub Free access
    11:10h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Building the Future of Delivery

    Zhong Xu
    Zhong Xu Deliverect CEO Global & Co-founder Speaker

    2026-03-25 11:10 2026-03-25 11:35 Europe/Madrid Building the Future of Delivery

    How digitalization and artificial intelligence are reshaping delivery operations on a global scale. From technological integration to order and channel optimization, analisis of how restaurants can drive efficiency, control, and profitability in an increasingly complex and competitive ecosystem.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    11:10h - 11:35h Talk Stage 2 - The Horeca Hub Free access
    17:00h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Closing remarks, thoughts and reflections from Imagine Foodservice Europe

    Josep Maria Vallsmadella
    Josep Maria Vallsmadella Grupo Ibersol Strategic Marketing Director Moderador
    Borja Hernández de Alba
    Borja Hernández de Alba Restaurant Brands Europe / Marcas de Restauración CEO / President Speaker
    Pere Taberner
    Pere Taberner Hostelco President Speaker

    2026-03-25 17:00 2026-03-25 17:45 Europe/Madrid Closing remarks, thoughts and reflections from Imagine Foodservice Europe

    Closing with the presidents of the organizations after two days full of experiences, data, and insights that drive decision-making.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    17:00h - 17:45h Talk Stage 2 - The Horeca Hub Free access
    12:35h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    How to Grow Your Brand Internationally: Investment Funds and Restaurants

    Enrique Francia
    Enrique Francia Foodbox Executive Chairman Speaker
    Henry McGovern
    Henry McGovern McWin Co-founder Speaker
    José Arrellano
    José Arrellano Tower Brook Capital Powers Managing Director Speaker

    2026-03-25 12:35 2026-03-25 13:15 Europe/Madrid How to Grow Your Brand Internationally: Investment Funds and Restaurants

    How to scale a brand internationally, leveraging investor interest and growth strategies in the restaurant and hospitality sector. Enrique Francia (FoodBox), Henry McGovern (McWin Capital Partners) and José María Arellano (TowerBrook Capital Partners) will discuss strategies to scale foodservice brands internationally and the growing role of investment funds in the sector.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    12:35h - 13:15h Talk Stage 2 - The Horeca Hub Free access
    12:00h
    Conference | The Horeca Hub Imagine Foodservice Europe

    The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

    Marius Robles
    Marius Robles Youngr Consultant, Futurist, Speaker, and Science Communicator Speaker

    2026-03-25 12:00 2026-03-25 12:35 Europe/Madrid The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

    How nutrition and predictive health have become the new status symbol, boosting longevity, cognitive performance, and overall well-being.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    12:00h - 12:35h Talk Stage 2 - The Horeca Hub Free access
    10:30h
    Conference | The Horeca Hub Imagine Foodservice Europe

    The Application of Artificial Intelligence in Branded Restaurants

    Silvia Leal
    Silvia Leal silvialeal.es Expert in Future Trends & Artificial Intelligence Speaker

    2026-03-25 10:30 2026-03-25 11:10 Europe/Madrid The Application of Artificial Intelligence in Branded Restaurants

    Artificial intelligence in organized restaurants is already here, yet its full potential remains untapped. Beyond digitalization, the present thrives on transformation, enhancing processes, improving customer experiences, and creating new business opportunities.

    Talk Stage 2 - The Horeca Hub
    Wed 25
    10:30h - 11:10h Talk Stage 2 - The Horeca Hub Free access
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