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  • Fernando Moraleda

    Fernando Moraleda | LLYC
    Fernando Moraleda

    Biography

    Senior Food Advisor at LLYC. Former Secretary of State for Communication and Agriculture. Transforming the agri-food sector through institutional and strategic experience.

    Sessions

    17:00h
    Round Table | The Alimentaria Hub Marketing and Communication Nutrition, health, and well-being

    Food & fake news: a new challenge for competitiveness and reputation

    Fernando Moraleda
    Fernando Moraleda LLYC Senior Food Advisor Speaker
    Patricia Charro
    Patricia Charro LLYC Global Innovation Manager Speaker

    2026-03-24 17:00 2026-03-24 17:45 Europe/Madrid Food & fake news: a new challenge for competitiveness and reputation

    A conversation on the impact of fake news in the food sector and its effects on reputation, competitiveness and consumer trust. Based on the report “Health, Food and Fake News,” the session will explore the causes of misinformation, its consequences for the sector and the most effective strategies to anticipate and respond to these crises.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24
    17:00h - 17:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
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