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  • The Alimentaria Hub

    Sat 09
    12:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Marketing and Communication

    Top 10 Trends 2026 in Food & Beverages

    Enric Tardio Capdevila
    Enric Tardio Capdevila Innova Market Insights Senior Business Development / Manager EU & LATAM Speaker

    2026-03-23 12:00 2026-03-23 12:45 Europe/Madrid Top 10 Trends 2026 in Food & Beverages

    This insightful presentation, offers an exclusive glimpse into the future of the industry. Dive deep into the latest market and consumer trends as we highlight the breakthrough directions and innovations set to transform the food and beverage world in 2026 and beyond. This presentation will empower you with the forward-thinking insights you need to stay ahead of the curve in a rapidly evolving landscape.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Mon 23
    12:00h - 12:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    16:00h
    Round Table | The Alimentaria Hub Distribution and Retail Innovation (R&D&I) and Brands Value

    La Martinuca and Vicio: from niche to globally trending product and brand

    Víctor Naranjo
    Víctor Naranjo La Martinuca Co-founder and CEO Speaker
    Aleix Puig
    Aleix Puig VICIO Co-founder and President Speaker

    2026-03-23 16:00 2026-03-23 16:45 Europe/Madrid La Martinuca and Vicio: from niche to globally trending product and brand

    The tortilla and the smash burger are global icons in the world of gastronomy. In Spain, these niches are clearly led by two key players who have reached the top through high-quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.

    Conference Room by Acciona - The Alimentaria Hub
    Mon 23
    16:00h - 16:45h Conference Room by Acciona - The Alimentaria Hub Free access
    17:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    GLP-1 and Satiety: The Next Frontier in Food Industry

    Leyre Urtasun
    Leyre Urtasun CNTA R&D Product Development Manager at CNTA Speaker

    2026-03-23 17:00 2026-03-23 17:45 Europe/Madrid GLP-1 and Satiety: The Next Frontier in Food Industry

    How is the trend of satiating products linked to GLP-1 redefining food innovation? In this presentation, we will explore the challenges and strategic opportunities it presents for the agri-food industry.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Mon 23
    17:00h - 17:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    13:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Sustainability

    Deep Tech in the food industry: Technology redefines the factory of the future

    Ricardo Díaz
    Ricardo Díaz AINIA Digital Transformation Director Moderador
    Alba Comadran
    Alba Comadran VALL COMPANYS Communication Speaker
    Isabel Villar
    Isabel Villar HERMASA Strategy Director Speaker

    2026-03-23 13:00 2026-03-23 13:45 Europe/Madrid Deep Tech in the food industry: Technology redefines the factory of the future

    The food industry is undergoing an unprecedented transformation driven by Deep Tech technologies such as AI, robotics, photonics and biotechnology. These solutions are reshaping processes, optimising resources and addressing social and environmental challenges that were considered insurmountable. We will explore real case studies from leading companies applying these technologies, redefining production models and sector competitiveness.

    Agora By AECOC - The Alimentaria Hub
    Mon 23
    13:00h - 13:45h Agora By AECOC - The Alimentaria Hub Free access
    17:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Marketing and Communication

    Key trends in modern consumer behavior

    Marta Munné
    Marta Munné AECOC Shopper Insights Manager Speaker

    2026-03-23 17:00 2026-03-23 18:00 Europe/Madrid Key trends in modern consumer behavior
    Understanding how and why consumers make purchasing decisions helps anticipate future behaviors and remain relevant in a dynamic market. Fresh, up-to-date insights lead to stronger decisions and more effective strategies. In this session, you’ll explore the key trends set to define the shopper in 2026 and learn how to adapt your company’s strategy with confidence.
    Agora By AECOC - The Alimentaria Hub
    Mon 23
    17:00h - 18:00h Agora By AECOC - The Alimentaria Hub Free access
    11:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value

    ALIBER “What no one sees where everyone is looking”

    Jesus Lopez Colmenarejo
    Jesus Lopez Colmenarejo Grupo Henar Comunicacion Director Moderador
    Ignasi Papell
    Ignasi Papell Eurecat Singular projects Food Sector Speaker
    Javier López
    Javier López URAPHEX CEO Speaker
    John Simpson
    John Simpson FreshCheck CEO Speaker
    Ruth Lazaro Torres
    Ruth Lazaro Torres TAISI General Director Speaker
    José Antonio Moreno
    José Antonio Moreno LABORATORIOS ORDESA Researcher Speaker
    Guillermo Mena
    Guillermo Mena FRUSELVA Innovation Manager Speaker
    Miriam Pateiro
    Miriam Pateiro Fundación Centro Tecnolóxico da Carne Senior R&D& Projects Technician Speaker
    Raquel Costales
    Raquel Costales FUNDACION CITOLIVA, CENTRO TECNOLÓGICO DEL OLIVAR Y DEL ACEITE Responsible for the cooking lab and elaiotechnics areas Speaker
    Begoña Rodríguez
    Begoña Rodríguez Goe Tech Center Director Speaker
    Luis Chimeno Moral
    Luis Chimeno Moral Oscillum COO Speaker
    David Garcia
    David Garcia LEV2050 CEO Speaker
    Silvia García de la Torre
    Silvia García de la Torre EATEX - CNTA Innovation & Collaborative Ecosystems Director Speaker
    Mauricio García de Quevedo
    Mauricio García de Quevedo FIAB General Director Speaker
    Eduardo Cotillas
    Eduardo Cotillas FIAB Director of Innovation Speaker
    Lorena Salcedo
    Lorena Salcedo VEGETALES Representative Speaker

    2026-03-23 11:00 2026-03-23 15:00 Europe/Madrid ALIBER “What no one sees where everyone is looking”

    At ALIBER 2026, the latest trends in new business models (technology platforms, innovation hubs, clusters, etc.), entrepreneurship (startups), new technologies and new trends in healthy food, consumer perception, circular economy and digitalization at the IAB will be presented.

    Auditorio - The Alimentaria Hub
    Mon 23
    11:00h - 15:00h Auditorio - The Alimentaria Hub Free access
    16:00h
    Conference | The Alimentaria Hub Distribution and Retail Marketing and Communication

    QR Code Revolution: Transforming the Point of Sale and Consumer Interaction

    Berta Ambròs
    Berta Ambròs AECOC Project Manager Speaker
    Carla Solà
    Carla Solà AECOC GS1 Standards Implementation Manager for the FMCG, Agri-food Chain, and HORECA Speaker

    2026-03-23 16:00 2026-03-23 17:00 Europe/Madrid QR Code Revolution: Transforming the Point of Sale and Consumer Interaction

    The QR code is presented as the future and present of the barcode to improve efficiency in-store and open a digital channel to communicate directly with the consumer. With this technology, food safety can be enhanced, food waste can be reduced, and at the same time, it can redirect users to an extended product label containing a lot of additional information about the product

    Agora By AECOC - The Alimentaria Hub
    Mon 23
    16:00h - 17:00h Agora By AECOC - The Alimentaria Hub Free access
    12:00h
    Presentation | The Alimentaria Hub Internationalization

    Agri-food industry Argentina: trust, capability, and global projection

    Diego Sucalesca
    Diego Sucalesca PromArgentina. Agencia Argetina para la Promoción de Inversiones y el Comercio Internacional Chief Executive Officer Speaker
    Carlos Solanet
    Carlos Solanet La Rural S.A Commercial Director Speaker
    Carla Martín Bonito
    Carla Martín Bonito COPAL President Speaker

    2026-03-23 12:00 2026-03-23 14:00 Europe/Madrid Agri-food industry Argentina: trust, capability, and global projection

    Built on a strong productive base and a diverse innovative industry, Argentina is consolidating its position as a strategic partner for the global supply of food and beverages.

    Conference Room by Acciona - The Alimentaria Hub
    Mon 23
    12:00h - 14:00h Conference Room by Acciona - The Alimentaria Hub Free access
    11:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Startups

    Learn how to protect your brand with us!

    Lucia Mendiola
    Lucia Mendiola OEPM Trademark Examiner Speaker

    2026-03-23 11:00 2026-03-23 11:45 Europe/Madrid Learn how to protect your brand with us!

    In this session, we will share practical insights on how to protect brands and turn them into a strategic asset for any company. We will explain how to simplify the procedures and make them more accessible for SMEs and entrepreneurs, helping them strengthen their identity and compete more effectively in the market.

    Agora By AECOC - The Alimentaria Hub
    Mon 23
    11:00h - 11:45h Agora By AECOC - The Alimentaria Hub Free access
    13:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value

    Pasta reengineering: operations, technology and consistency at scale

    Oriol Reull
    Oriol Reull RELLENO Cofounder Speaker

    2026-03-23 13:00 2026-03-23 13:45 Europe/Madrid Pasta reengineering: operations, technology and consistency at scale

    Pasta is one of the most consumed dishes in the world and, paradoxically, one of the worst executed outside traditional restaurants. In this talk, Relleno explains how it addresses this challenge through its own system combining technology, design, and operations, integrating innovation and logistics to ensure consistency at scale, from raw materials to the last mile, in any city and channel. Pasta as an operating system.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Mon 23
    13:00h - 13:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    17:15h
    Awards Ceremony | The Alimentaria Hub Innovation (R&D&I) and Brands Value

    Innoval Awards Ceremony

    2026-03-23 17:15 2026-03-23 18:00 Europe/Madrid Innoval Awards Ceremony

    Innoval 2026 Awards Ceremony, an event recognizing the food industry's investment in R&D.

    The 17 best innovations were highlighted, distributed as follows:
    Retail Channel Award
    Horeca Channel Award
    Impulse Channel Award
    Award for the best innovation in each of the four trends (pleasure, convenience, health, and sustainability)
    Distributor Award
    Award by category

    Conference Room by Acciona - The Alimentaria Hub
    Mon 23
    17:15h - 18:00h Conference Room by Acciona - The Alimentaria Hub Free access
    15:30h
    Presentation | The Alimentaria Hub Internationalization Sustainability

    TATIS FOOD

    2026-03-23 15:30 2026-03-23 15:45 Europe/Madrid TATIS FOOD

    Factory of Mexican products ready to eat, stored at room temperature in Barcelona, ​​Spain.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Mon 23
    15:30h - 15:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    12:00h
    Presentation | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    VITAL PROTEIN

    Manuel López
    Manuel López Gerente Vital Sandwich Manager Vital Sandwich Speaker

    2026-03-23 12:00 2026-03-23 12:15 Europe/Madrid VITAL PROTEIN

    In this presentation, I introduce the first innovation developed since our arrival at the company: a new range of high-protein sandwiches, designed to respond to the growing demand for functional and ready-to-eat products. The range includes four different flavours, each providing 22 g of protein per 150 g serving, combining nutritional value, taste, and convenience.

    Agora By AECOC - The Alimentaria Hub
    Mon 23
    12:00h - 12:15h Agora By AECOC - The Alimentaria Hub Free access
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