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Victor Mayans Asian

Victor Mayans Asian | Artiem Hotels

Biography

Creative and passionate about marketing, specialized in designing strategies that connect with customers, strengthen brand relationships, and elevate the guest experience. From Menorca, with over 20 years of experience in the hospitality industry, he has led transformation projects in hotel management and commercial and marketing leadership roles. He combines his career with teaching and communication as a business school and master’s lecturer, mentor, and national and international speaker, and is now a leading reference in hotel marketing.

Sessions

10:40h

Round Table | The Horeca Hub The Shift

The Impact of AI on Distribution

Juan Daniel Núñez Sánchez SmartTravelNews Editor and Founder Moderador

Rafael de Jorge Lopez Growtur - Consultora IA CEO Speaker

Victor Mayans Asian Artiem Hotels MARKETING DIRECTOR Speaker

José María Ramón Cardona Neobookings CEO Speaker

Nuria Via Clavero MIRAI Area Business Manager Speaker

2026-03-24 10:40 2026-03-24 11:30 Europe/Madrid The Impact of AI on Distribution

Artificial intelligence has emerged as a new key player in hotel distribution, transforming the way customers search, compare, gather information, and book. Conversational chatbots, new recommendation dynamics, and shifts in the decision-making process are redefining the balance between the customer, OTAs, and hotels. This roundtable examines how this landscape is changing, the implications for each stakeholder, and how to adapt sales and distribution strategies so that technology becomes a win-win opportunity rather than a threat to profitability and customer relationships.

Talk Stage 1 - The Horeca Hub

Tue 24

10:40h - 11:30h Talk Stage 1 - The Horeca Hub Free access

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Victor Mayans Asian

Biography

Sessions

The Impact of AI on Distribution

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