Paqui Canovas Pino

Experience doesn’t start on the plate nor end in the glass. Temperature, sound, tableware, lighting, textures, and rhythm create invisible decisions that impact perceived value, comfort, and memory. A talk to understand how to design atmospheres that work for your business, foster loyalty without words, and turn spaces into memorable experiences.

In summary, key learnings on experience design, comfort, and emotion are integrated, drawing clear conclusions on how atmosphere impacts perceived value, customer loyalty, and profitability.

The experience is undergoing a central shift: it is no longer a complement, but the differentiating value. This session focuses on experience as a strategic business tool.