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    Nuria Via Clavero

    Nuria Via Clavero | MIRAI Barcelona
    Nuria Via Clavero

    Biography

    With over 20 years in the tourism sector, Nuria began her career at Meliá Hotels International in commercial and revenue management, later leading strategic markets at Expedia Group for over a decade. A specialist in hotel distribution and business development, she excels at transforming commercial operations into profitability. As Area Business Manager at Mirai, she provides expert insight to optimize direct sales and strengthen partner growth through innovative technological solutions.

    Sessions

    10:40h
    Round Table | The Horeca Hub The Shift

    The Impact of AI on Distribution

    Juan Daniel Núñez Sánchez
    Juan Daniel Núñez Sánchez SmartTravelNews Editor and Founder Moderador
    Rafael de Jorge Lopez
    Rafael de Jorge Lopez Growtur - Consultora IA CEO Speaker
    Victor Mayans Asian
    Victor Mayans Asian Artiem Hotels MARKETING DIRECTOR Speaker
    José María Ramón Cardona
    José María Ramón Cardona Neobookings CEO Speaker
    Nuria Via Clavero
    Nuria Via Clavero MIRAI Area Business Manager Speaker

    2026-03-24 10:40 2026-03-24 11:30 Europe/Madrid The Impact of AI on Distribution

    Artificial intelligence has emerged as a new key player in hotel distribution, transforming the way customers search, compare, gather information, and book. Conversational chatbots, new recommendation dynamics, and shifts in the decision-making process are redefining the balance between the customer, OTAs, and hotels. This roundtable examines how this landscape is changing, the implications for each stakeholder, and how to adapt sales and distribution strategies so that technology becomes a win-win opportunity rather than a threat to profitability and customer relationships.

     Talk Stage 1 - The Horeca Hub
    Tue 24
    10:40h - 11:30h Talk Stage 1 - The Horeca Hub Free access
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