José Antonio Martínez

Biography

Sessions

12:15h

Round Table | The Horeca Hub The Shift

F&B Intelligence: When Data Redefines Experience and Profitability

Juanjo Martínez - Speaker

Carlos Teruel - Speaker

José Romero F&B Corporativo España de Meliá Hotels - Speaker

José Antonio Martínez - Speaker

2026-03-25 12:15 2026-03-25 13:00 Europe/Madrid F&B Intelligence: When Data Redefines Experience and Profitability

In major international chains, F&B is no longer managed by intuition: it is driven by data. This session brings together three corporate directors to analyse how technological intelligence, smart standardisation, and sustainability are redefining guest experience, operational efficiency, and global positioning.

Talk Stage 1 - The Horeca Hub

Wed 25

12:15h - 13:00h Talk Stage 1 - The Horeca Hub Free access

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José Antonio Martínez

Biography

Sessions

F&B Intelligence: When Data Redefines Experience and Profitability

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