A strategic and accessible conversation about the main global trends that are redefining the tourism and hotel sector, their impact on the market, consumer behavior, and management models, and the factors that will shape its evolution in the coming years.
Jorge Marichal
Jorge Marichal | CEHAT (Confederación Española de Hoteles y Alojamientos Turísticos) Madrid
Biography
Jorge Marichal González (Arona, Tenerife, 1973) is a hotel entrepreneur and President of the Spanish Confederation of Hotels and Tourist Accommodation (CEHAT), as well as President of the Hotel and Non-Hotel Association of Tenerife, La Palma, La Gomera and El Hierro (Ashotel). He is currently CEO of Macaronesian Hotels & Resorts, a family-owned chain comprising five four-star hotels with more than one thousand rooms located in northern and southern Tenerife and in La Gomera. He also owns tourist apartments in the Canary Islands.Sessions
12:40h
Round Table |
The Horeca Hub
The Shift
The tourism sector in transformation: global trends and strategic challenges
Antonio Agustín
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Speaker
Jorge Marichal
CEHAT (Confederación Española de Hoteles y Alojamientos Turísticos)
President
Speaker
Antonio López de Ávila
UN Tourism (ONU Turismo)
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Speaker
Alberto Puente
Deloitte
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Moderador