Close
  • Alex Salvador

    Alex Salvador | AER Automation
    Alex Salvador

    Biography

    Degree in Economics & MBA (University of Barcelona). Master in Cultural Management (UOC). Alex Salvador has developed his entire professional career in the industrial business environment, holding managerial positions in both multinationals and SMEs, in the areas of commercial-marketing and general direction. He has teaching experience at business schools and his recent focus areas are talent management and organizational transformation.

    Sessions

    11:45h
    Round Table | The Horeca Hub The Shift

    Automation and Robotics for Cost Efficiency

    Cesar Pérez Araque
    Cesar Pérez Araque Vincci Hotels Quality and sustainability manager Speaker
    José Muñoz Barrasa
    José Muñoz Barrasa Muzybar Head of Robotics B2B Speaker
    Jorge Salas Solanilla
    Jorge Salas Solanilla JOB&TALENT Managing Director Speaker
    Alex Salvador
    Alex Salvador AER Automation Managing Director Moderador
    Isidro Fernández
    Isidro Fernández BUMERANIA CEO & Founder Bumerania Robotics Speaker

    2026-03-24 11:45 2026-03-24 12:30 Europe/Madrid Automation and Robotics for Cost Efficiency

    Hospitality is, by definition, a deeply human industry. Yet in a context of cost pressure, talent shortages, and rising guest expectations, automation and robotics are emerging as key levers of the new operating model. This roundtable explores how technology can free up time, reduce friction, and improve economic efficiency without dehumanizing the guest experience. On the contrary, when applied effectively, it allows teams to focus on what truly adds value, enhance service quality, improve working conditions, and build hotels that are more profitable, sustainable, and ready for the immediate future.

    Talk Stage 1 - The Horeca Hub
    Tue 24
    11:45h - 12:30h Talk Stage 1 - The Horeca Hub Free access
    Close